Collect and Record Information Queries and Requests Quiz 1

True or False 

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

True or False 

Buying is the art of matching product benefits with customer needs or desires.

True or False

Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion.

True or False 

The more detailed a picture you have of your target customers, the more effective and targeted your marketing can be.

True or False 

CRM systems These systems print bills to named customers. By analysing this data, we can carry out behaviour-based segmentations, value-based segmentations, etc.

True or False 

Qualitative data refer to the information that is collected as, or can be translated into, numbers, which can then be displayed and analysed mathematically. 

True or False 

The reliability of any conclusions drawn will increase if the actual data is reliable and accurate.