Match Opportunity to Market Needs - Wholesun Bread

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Module 1 – Identify and Describe What Marketing is in Relation to New Venture Opportunities 10 Lessons | 1 Quiz

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1.1: The four P’s of Marketing

1.2: The Concept of PRODUCT

1.3: The Concept of PRICE

1.4: The Concept of PROMOTION

1.5: The Concept of PLACE

1.6: Consumer Orientation

1.7: Integrated Marketing

1.8: The Target Market and Positioning of Own Venture

1.9: Market Conditions and the Viability of the New Venture

1.10: The Viability of the New Venture

Match Opportunity to Market Needs Quiz 1

Module 2 – Conduct Market Research 3 Lessons

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2.1: The importance of Market Research

2.2: The different techniques used for market research

2.3: Advertising and promotion

Module 3 – Identify Market Segments in Relation to Own New Venture Opportunity 10 Lessons | 1 Quiz

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3.1: The product/service requirements of the target market of a new venture

3.2: Identify and define the OPPORTUNITY or THREAT

3.3: Create the RESEARCH DESIGN (PLAN)

3.4: Data collection, processing and analysis

3.5: Communicative information to the decision maker

3.6: External and environmental factors impacting (influence or affect) on consumer or customer behaviour.

3.7: The competitive advantages and disadvantages of the produce/service

3.8: New products

3.9: The maintenance of profit margins

3.10: The relationship between demand, supply and price

Match Opportunity to Market Needs Quiz 2

Module 4 – Incorporate Market Research into a Marketing Plan 12 Lessons | 1 Quiz

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4.1: Developing a Marketing Plan to reflect research finding and recommendations for new venture

4.2: Setting the rates of your business

4.3: Promoting your business venture

4.4: Personal marketing

4.5: Networking

4.7: The Marketing Mix

4.9: Pricing by the retailer

4.10: Pricing by the manufacturer

4.10.1: Pricing by a service business

4.11: Marketing and promotion of the own venture in the business plan

Match Opportunity to Market Needs Quiz 3

Module 5 – Explore Product/Service Life Cycle 11 Lessons | 1 Quiz

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5.1: The life cycle of a product

5.2: Criteria for evaluating the success of new ventures

5.3: Identify the market position

5.4: Market segmentation

5.5: Market share

5.6: Marketing information

5.7: Methods of collecting primary data

5.8: A Practical Example

5.9: Developing the questionnaire

5.10: Assess the business’ strengths and weaknesses

5.11: Identification of competitive advantage

Match Opportunity to Market Needs Quiz 4

About Instructor

New Oaks College

57 Courses

+165 enrolled

Not Enrolled

This course is currently closedLaunches May 2023

Course Includes

5 Modules
46 Lessons
4 Quizzes
Course Certificate

About Us

Today, Wholesun Bread is the largest independent bread manufacturer in the country.

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